Failure. The mere thought can paralyze even the most heroic thinkers and keep great ideas off the drawing board. But is failing really that bad? We get an inside look at the mishaps of Honda racers, designers and engineers to learn how they draw upon failure to motivate them to succeed. From poor color choices to blown race engines, these risk-taking individuals provide an honest look at what most people fear most. Watch the film and discover the upside of failure. When managing innovative thinkers, we must constantly reassure employees not to be afraid of failure because they are inevitable and necessary to come up with creative ideas. In this video the racers, designers, engineers and managers of Honda share their personal experiences with failure and how it led them to great success.